Marketing Week

YouTube, Halifax, Man City: Everything that matters this morning


YouTube to sell ads on live TV

YouTube will begin selling its ads through live television stream in a bid to target specific consumers, compete with traditional TV and give advertisers more gateways to reach viewers.

According to reports YouTube has two minutes of local ad inventory per hour that it can sell on each TV network but has so far allowed those networks to sell the two minutes themselves.

However, YouTube is reportedly set to sell the time itself as part of its Google preferred package with the video hosting giant predicted to make an announcement this Thursday (3 May).

The move comes after new research revealed seven out of 10 US viewers watch YouTube on a TV screen.

It is understood YouTube will produce content for advertisers based on their demographic buy or affinity buy which could include YouTube TV – meaning they can’t specify that they want to buy the live stream as part of their package.

Currently, brands can only target specifically to desktop, mobile and tablets.

READ MORE: YouTube will begin selling ads in live TV service

Halifax follows the ‘Yellow Brick Road’ in new campaign

Halifax has taken a trip along the Yellow Brick Road as part of its new TV campaign, ‘There’s No Place Like Home’.

Created by Adam&EveDBB, the bank’s advert is set in the magical land of Oz and features favourites such as Dorothy and Toto from the 1939 film making their way to the Emerald City.

However, The Wizard of Oz has gone out leaving Halifax colleague Greg responsible for helping the Scarecrow, Cowardly Lion and Tin Man find their dream home, or in Dorothy’s case, find her way home.

The advert was filmed in a TV studio before being superimposed on to original film footage during post-production. The ad first aired on Friday (27 April) on Channel 4 and will also feature in the national campaign across branches, outdoor and online.

Twitter caught up in Cambridge Analytica scandal

Social media giant Twitter has been caught up in the Cambridge Analytica scandal for reportedly selling data to the Cambridge University academic who collected the information of millions of Facebook users’ without their knowledge.

Twitter claims no private data was accessed.

It is understood Aleksandr Kogan, the man who helped a political consultancy to psychologically profile and target voters, bought the data in 2015 before the scandal came to light.

Dr Kogan allegedly bought tweets, location data, usernames and profile pictures through his company Global Science Research (GSR).

Twitter said it had banned GSR and Cambridge Analytica from buying data or running adverts on the website and that no private data had been accessed.

“Twitter has also made the policy decision to off-board advertising from all accounts owned and operated by Cambridge Analytica. This decision is based on our determination that Cambridge Analytica operates using a business model that inherently conflicts with acceptable Twitter Ads business practices,” a Twitter spokesperson says.

“Cambridge Analytica may remain an organic user on our platform, in accordance with the Twitter Rules.”

READ MORE: Twitter embroiled in Cambridge data scandal

Manchester City unveils new children’s app

Manchester City has unveiled its maiden children’s app in a bid to attract young fans to the game.

The app is aimed at six- to 12-year-olds and designed to take users behind the scenes at the City Football Academy. It also features games and football themed quizzes in a “safe and easy to use mobile app and online portal”, according to the club.

Available to download on smartphone and tablet via the iTunes App Store and Google Play, this new offering also includes polls, as well as fun click-games featuring mascots, Moonbeam and Moonchester.

“I think the Man City Kids app is a great way for kids to have fun and engage with the sport from an early age,” says Man City captain Vincent Kompany.

“We love meeting our young fans and this app offers fans the chance to share some really fun experiences with us, as well as see behind the scenes at the club.”

READ MORE: City launch free kids app

Asia drives quarterly earnings growth at HSBC and Standard Chartered

Two of the UK’s major lenders, HSBC and Standard Chartered, are predicted to experience climbing profits thanks to economic growth in Asia.

A number of big British banks have experienced impressive profits during the first quarter with HSBC expected to report a profit of £5.5bn, according to data collected by S&P Global Market Intelligence.

Experts say HSBC will deliver a strong quarter on Friday (4 May), on the back of growth in Hong Kong and Asia.

Additionally, Standard Chartered is set to reveal its first-quarter results on Wednesday (2 May), with analysts predicting revenues of $3.95bn, its highest quarterly figure since the second quarter of 2015.

READ MORE: HSBC and Standard Chartered to continue run of strong UK bank profits

The post YouTube, Halifax, Man City: Everything that matters this morning appeared first on Marketing Week.

Phvntom, Inc. is a digital marketing company located in Boise, Idaho that creates websites, apps, and full-scale promotions/campaigns for other businesses. The views and opinions expressed in this article are strictly those of its authors and were not written by Phvntom. This article was originally published by Marketing Week. 

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