Top 5 Roofing Company Marketing Ideas: by Roofing Marketers
Digital marketing is a roofer’s best friend… trust us, we’re roofer marketers.
The roofing industry has historically been one of the most difficult markets for roofers to get their foot in the door, with contractors spending more money on marketing than any other type of roofing company. With the rise of social media and mobile internet usage, small businesses are now able to market themselves online without having to spend an arm and a leg on advertising campaigns. By taking advantage of these new technologies, roofers can keep costs low while increasing leads exponentially!
Here are five steps that will help you improve your roofing business’ marketing by using today’s emerging technologies.
- Set up profiles on all major social media networks
- Build out your website and write blog posts
- Optimize your roofing website for search engines
- Get reviews from your roofing customers
- Start advertising your roofing services on Google and Facebook!
A roofing company can gain significant leads by leveraging all types of roofing digital marketing in order to maximize their online reach. By setting up social media profiles, building out a website and advertising, roofers can quickly build an online presence without spending too much money.
1) Use social media to reach new customers
One of the easiest things you an do improve your online visibility is to create profiles on all the social media platforms and set up a Google Business Profile (formerly Google My Business). This process is fast, free, and effective. In fact, you can accomplish all of that in a single day.
So, which platforms should you make profiles on for your roofing company? If you only plan to put in minimal effort, the most important will be a Google Business Profile because it creates a listing for your roofing company on Google Maps and allows your customers to leave reviews on Google.
However, it’s also important to have a business page for your roofing company on Facebook. Why? Because over 75% of all U.S. adults use Facebook regularly, which means most roofing contractors will find roofer leads on Facebook.
If you really want to maximize your roofing company’s online presence, set up profiles with TikTok, Twitter, and LinkedIn as well. You can also use Instagram and YouTube if roofing is your main focus. However, depending on the size of your brand, you may not have enough time to focus on managing all these platforms.
2) Build a roofing company website
Once you’ve finished setting up your roofer digital marketing profiles on all major social media networks, the next step is to build out a roofing company website and optimize it for search engines like Google. This will be your roofing contractor’s hub of operations, acting as a central location where customers can find all the information they need about your roofing services.
The only way to accomplish this is by purchasing a roofing company domain name and hosting it through a reputable web hosting service. To ensure that you make the most of your roofer website, it’s important that you install Google Analytics to track how site visitors use your website.
If you don’t know where to start with building a website, you can hire a roofing web designer for a reasonable price. However, you might be surprised to learn that it’s easier than you might think! We recommend WordPress, but there are website building platforms available that are really simple. That means you don’t have to worry about coding.
Check out Squarespace or Wix if you want to complete the entire website process yourself.
3) Optimize your roofing website for search engines
Do you know how to get your roofing company on the first page of Google? If not, you’re in luck because we’ll walk you through step by step on how to perform search engine optimization.
First, add keywords that are relevant to your business and industry in both the title and throughout the text. To do that effectively, write down some examples of what your customers would search for in order to find roofing services. Here are some common examples:
“roofing company in {location}”
“roof repair company”
In order to show up for these search terms, you need to actually WRITE them throughout your website and provide a solution/answer to their search query. This is because Google will only show your website to people when it provides an appropriate answer to what a person is searching for.
After you’ve made content that solves problems for popular roofing searches in your area, you need to make sure your website loads fast and is mobile-friendly. Most website builders will do a lot of the work for you, but it’s important to pull out your phone and inspect it yourself.
If your website design doesn’t look great on mobile, you’re going to miss out on a lot of potential leads. Also, if your site is slow to load, it’ll hurt your digital marketing efforts. Why? Well, Google will punish you for having a slow website by pushing your roofing company listing down the search engine results page.
The #1 reason most websites load slowly is because the images are unnecessarily big. Other things include issues with caching, compression, and poor code quality. But, if you want an accurate and comprehensive diagnosis of your website speed and how to improve it, we recommend using a tool called PageSpeed Insights.
4) Create an online reputation for your roofing business by asking for reviews
If you’re looking for roofer leads through online marketing, one of the best ways to get them is by building up your online reputation. The internet is like a magnifying glass which makes it easy to learn all sorts of information about your brand, no matter how small or obscure. That’s why it’s so important you engage in reputation management by handling/avoiding defamatory reviews.
One simple way to do that is by asking for reviews from past customers who had a positive experience. It’s a strategy that’s simple and works! There are lots of review websites out there like Yelp, Google Reviews, and Facebook that people visit to read reviews about local businesses.
This strategy can be applied to any internet marketing strategy you’re already using for your company. So don’t limit yourself to just asking for online reviews in person; reach out by email, phone, or even social media!
Now of course, you need to monitor your internet reviews so that your roofing company stays on top of its online reputation. If someone leaves a poor review, it’s always smart to leave a respectful and understanding response. You can even ask them to get in touch with you to make it right! When they do, you’ll be able to ask them to remove or change the negative review.
5) Start advertising your roofing company on Google and Facebook
So, we’ve talked a lot about lead generation and ways to get your roofing company found online. But if you want top-notch results, it’s important to use lead generation strategies that actually work! By implementing lead magnets and lead gen ads for leads and sales, you can reach more people in your area before they make the decision to buy your roofing services. This strategy works much faster and more reliably than waiting on your website’s local SEO or social media to generate organic (free) results.
The lead magnets can be anything from free guides or checklists to get more leads coming in the door. These small offers allow you to get a potential customer’s contact information that you can re-target with emails, mailers, or online advertising later down the road.
You’ll want to try lead gen ads on Facebook and Google AdWords to find people who are searching for roofers near me. These types of ads will show your roofing business at the top of search engine results pages, above the organic listings. That means you’ll be more likely to grab people’s attention who are looking for local roofing services!
There are many lead gen strategies out there, but lead magnets and lead generation ads are two of the best available for roofing companies. Business owners can find success with either or both of these.
Unfortunately, the roofing industry is extremely competitive so paid advertisements for roofing services will be expensive. Just remember — selling a single roof is often worth over $10,000 so don’t be afraid to spend as much as $1,000 to get there!
Dive into the action
Now that we’ve covered the top 5 marketing ideas for roofing companies, as told by a roofing marketing agency, it’s time to put them into action! All of these tips are easy to follow and can be used by any roofing business, big or small. If you’re looking for lead generation success, then using lead magnets and lead gen ads is a great place to start.
And don’t forget to ask for reviews from happy customers; it’s one of the most effective ways to improve your online reputation. So get started today and see how your roofing company can benefit from better internet marketing!
