Top marketers from brands such as Mondelez, Waitrose, Marks & Spencer and Amazon are among 18 marketing leaders who have been chosen to take part in The Marketing Academy’s Fellowship programme.
The nine-month programme aims to equip CMOs and marketing bosses with the skills required to move into board and CEO roles.
The programme is delivered in partnership with McKinsey and supported by marketing leadership expert and Marketing Week columnist Thomas Barta. It also features sessions delivered by board level coaching firm Wisdom8 and corporate communications company Freuds.
Across three residential events, classes will cover strategy, corporate finance, organisational health, leading transformational change, operational effectiveness and stakeholder influence.
Fellows will have one-to-one sessions with executive coaches and experienced board members.
This year’s Fellows are:
- Adam Johnson, director of marketing, Global Media Group
- Alexander Knigge, SVP corporate communications, marketing & brand, Emirates Airline
- Ash Schofield, CEO (interim), giffgaff
- Carol Chen, Shell Global Lubricants marketing VP, Shell
- Catherine Newman, CMO, News UK
- Cristina Diezhandino, scotch category director and managing director reserve, Diageo
- Debora Koyama, CMO Europe, Mondelez
- Ed Smith, general manager cross channel marketing EU, Amazon
- Katharyn White, CMO, T Systems
- Luca Zerbini, VP marketing, innovation, sustainability and commercial excellence, Amcor
- Martin George, customer director, Waitrose
- Michelle Andrews, CMO, Quilter
- Nathan Ansell, marketing director, Marks &Spencer
- Tatiana Stadukhina, head of marketing, Northern Europe, Anheuser-Busch InBev
- Thierry Laugerett, CMO, AkzoNobel
- Thomas Schroeter, CMO & CPO, Scout24 Group
- Virginia Sharma, director of marketing solutions, India, LinkedIn
- Wendy Jane Johnstone, APAC general manager, marketing and operations, Microsoft
The Marketing Academy’s founder Sherilyn Shackell says: “In our view, the growing remit of CMOs means they are exceptional candidates to lead businesses. As there is still a distance between the leader of the marketing function and the CEO role we designed a comprehensive curriculum to provide our Fellows with unprecedented opportunity to bridge the knowledge and skills gap and reach the highest levels of business serving on company boards.”
More than 80 marketing leaders have been though the programme, which is sponsored by Facebook.
Phvntom, Inc. is a digital marketing company located in Boise, Idaho that creates websites, apps, and full-scale promotions/campaigns for other businesses. The views and opinions expressed in this article are strictly those of its authors and were not written by Phvntom. This article was originally published by Marketing Week.