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Tesco and McDonald’s the first brands to commit to ‘gold standard’ to clean up digital advertising

By December 1, 2019 No Comments

The brands have said they will only use digital suppliers that have signed up to the IAB gold standard as the industry tries to clean up the digital ad ecosystem.

The post Tesco and McDonald’s the first brands to commit to ‘gold standard’ to clean up digital advertising appeared first on Marketing Week.

 
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