A site migration is a term broadly used by SEO professionals to describe any event whereby a website undergoes substantial changes in areas that can significantly affect search engine visibility — typically changes to the site’s location, platform, structure, content, design, or UX.
Google’s documentation on-site migrations doesn’t cover them in great depth and downplays the fact that so often they result in significant traffic and revenue loss, which can last from a few weeks to several months — depending on the extent search engine ranking signals have been affected, as well as how long it may take the affected business to rollout a successful recovery plan.
We understand that many established businesses already have a website they love, and now they just want it maintained or managed by someone who knows what they’re doing. There’s a good chance that your website performs above expectations if you’re choosing to migrate it to Phvntom’s servers instead of having us replace it. We approach inbound migrations extra meticulously for this reason.
Some of the important steps we take during an inbound migration include: matching the original server’s configuration as closely as possible, analyzing the files and data for malware, registering email accounts, and configuring any necessary redirects.