A webinar (a combination of the words “web” and “seminar”) is a video workshop, lecture, or presentation hosted online using webinar software. Often business-related, these sessions can be used to share knowledge, ideas, and updates with people around the world. Webinars can also be leveraged to build and nurture relationships, build authority around a brand, or demonstrate a product.
Hosting an online event is much different than hosting a physical one. While renting a venue and hiring a catering company isn’t necessary, planning and hosting your own online webinar is easier said than done.
At the same time, the benefits of hosting a webinar are virtually limitless. From internal training to capturing leads, marketers from industries across the board use webinars for all kinds of purposes.