By offering physical products online you can develop a stronger relationship with your customers. Selling online also gives your buyers an easy way to advocate for your business.
One of the most common concerns for small business owners is a lack of time. You may already be thinking about expanding into sales of physical products online, but the idea of building a website and collecting Ecommerce payments is daunting.
Some small business owners are dying to try something new. They want the fun and adventure of developing a physical product, like hand-printed tote bags or one-of-a-kind candles. Other businesses are looking for a process that is more efficient and streamlined.
As you decide what products to sell online, do your homework on manufacturing and scaling options. Where your physical products are coming from will also affect how much you’ll need available. For example, if you make custom hair ribbons and your main supplier is in China, it will take longer than it will if you’re getting ribbons from the store down the street.
Get a solid budget in place to measure your expenses and growth. At the same time, make sure you have a clear understanding of the regulations related to the physical products you plan to sell. Spend some time reading up on these topics online before you get intimidated by the cost.
Selling physical products online doesn’t have to be a big investment up front, but this investment of your time can mean exponentially higher sales later.
Selling physical products online is all about balancing your customers’ needs with your own expectations.