A digital product is an intangible asset or piece of media that can be sold and distributed repeatedly online without the need to replenish inventory. These products often come in the form of downloadable or streamable files, such as MP3s, PDFs, videos, plug-ins, and templates.
Digital products can’t be held, tasted, or touched, but everyone consumes them—from music to videos, ebooks to online courses, and more.
Many entrepreneurs build entire businesses around these intangible goods, due to their popularity and ease of distribution, or launch digital product lines to complement the physical items or services they offer. And it’s easy to get started, considering there are many ways to set up an online store.
What makes digital products especially appealing, however, is they can be created once and sold repeatedly to different customers without having to replenish inventory, making them ideal for creatives, artists, educators, and freelancers looking for new income streams that require less effort to maintain.