An order confirmation email is a transactional email letting customers know that their order has been received and processed.
Order confirmation emails are triggered to be sent immediately after purchase to clear the confusion and remorse feeling that comes with online shopping.
Buying something online and not receiving an order confirmation email feels like a nightmare. You might have these reactions.
“Wait a sec! Did my order go through? When will my product be shipped? OMG am I scammed?”
You definitely don’t want your customers to have such thoughts when buying from you.
Confirmation emails clear all the blurr and reduce the post-order anxiety that most customers experience when shopping online. Since it is an expected email, order confirmation emails are sitting on the crown of email open rates with 70%.