Optimizing web images is a process of delivering high-quality images in the right format, dimension, size, and resolution while keeping the smallest possible size.
Image optimization can be done in different ways, be it by resizing the images, caching, or by compressing the size.
If your website takes more than 3 seconds to load, users are more likely to abandon it, which will drastically increase your bounce rate, and eventually affect your conversions.
Why is image optimization important?
Here are the answers – Image optimization helps in improving page load speed, boosts websites’ SEO ranking, and improves user experience.