A profile picture is the image that represents a social media account in all its interactions across a platform. Profile pictures are displayed as an avatar next to the account name on posts, comments and mentions (depending on the platform).
Profile pictures create a visual association for social media users, making it important for businesses to select the right image. For a company, a profile picture should be the best distillation of that brand’s image, usually incorporating their logo.
Profile pictures should be easily recognizable as belonging to your business. While using a standalone logo is the most common strategy, some brands use a lifestyle image that includes their logo.
Other brands rely more on a person – a recognizable “face of the brand” (e.g. Orville Redenbacher or Flo). If this is your marketing strategy, your profile image should be creative and attractive:
- Use professional photography and design.
- Asymmetrical images are better at catching people’s eyes.
- Photo’s should be well-lit.
- Show a smiling face.
If you have multiple social media outlets, use the same profile picture on every platform to create a consistent brand image.