Profile Pictures

Estimated lead time:

A profile picture is the image that represents a social media account in all its interactions across a platform. Profile pictures are displayed as an avatar next to the account name on posts, comments and mentions (depending on the platform).

Profile pictures create a visual association for social media users, making it important for businesses to select the right image. For a company, a profile picture should be the best distillation of that brand’s image, usually incorporating their logo.

Profile pictures should be easily recognizable as belonging to your business. While using a standalone logo is the most common strategy, some brands use a lifestyle image that includes their logo.

Other brands rely more on a person – a recognizable “face of the brand” (e.g. Orville Redenbacher or Flo). If this is your marketing strategy, your profile image should be creative and attractive:

  • Use professional photography and design.
  • Asymmetrical images are better at catching people’s eyes.
  • Photo’s should be well-lit.
  • Show a smiling face.

If you have multiple social media outlets, use the same profile picture on every platform to create a consistent brand image.

Do you need Profile Pictures for your business?

Social Media Management Plans

Profile Pictures are available in the following standalone Social Media Management plans:

Startup, Business, Enterprise

Compare Plans

Full-Service Plans

Profile Pictures are also available in the following full-service marketing plans:

Startup, Business, Enterprise

Learn More