An original picture is an opportunity to shape your brand image and give your followers a glimpse of “business as usual” for your company. These images can be used for promotional purposes, to show off a new store, or to thank customers for their support – amongst other things. They can be real images, graphic illustrations, or any combination thereof.
A picture post is a social media post that contains an image, or gallery of images, and a caption. These are the most common type of post because they’re visually stimulating and don’t require sound or the viewer’s attention for more than a brief second.
Original content is material that was created in-house and has never been published anywhere else. This gives a powerful incentive to people to follow your account because they know they can expect unique content in their newsfeed when they follow you.