Crossposting is the act of creating content and posting it across multiple social media platforms. For example, you could write a blog post and submit the same piece to a variety of social media websites including LinkedIn, Facebook, and Twitter. This can be effectively used with a posting schedule, helping you streamline your social media strategy across all platforms.
Crossposting makes it easier to remain active on social media. Social media accounts that are active tend to be more popular because users enjoy receiving a regular stream of content and updates, especially if you are a reputable brand. Hence, a lack of social activity may lead to a loss of engagement and an eventual decline in subscriber rate.
Crossposting content allows you to take a single piece of content and use it across many different platforms – keeping your social media accounts active and healthy. This can help you to retain your existing audience, broaden your reach and attract new followers.