Consistency is key in social media marketing. For your audience to recognize your brand, you must be consistent. Being consistent in your brand allows you to grow in audience engagement and reach. From the tone of voice used in messages to the aesthetics of your profiles, you need to be recognizable to gain traction among your intended audience.
Consistency in the way you communicate online can allow people to recognize your voice in the same way you recognize your friend’s voice when they say “hello” over the phone. Brand recognition is needed to build a loyal audience and following on social media, so be true to your brand. You know who you are, what you do, and why it matters to people. It’s a balancing act.
Don’t be scattered in what you share via social media. Show what you know and share what your audience will find relevant to their lives. The goal is to be relevant and authentic.
Find a balance when posting content. Make sure that you aren’t posting too much of a certain type of content and not enough of another. For example, posting videos about home maintenance tips twice a day, every day can cause an imbalance with your other posts, like house sales or information about your business that goes out only once a week.
Once you find a good balance in the amount you post for different kinds of content, be consistent when sharing that content. Having a posting schedule ensures that consistency in when you post and what you share. Schedule out each day’s posts for each social media channel and make sure that you stick with it.