Generating engagement on social media is imperative for any brand that wants to boost awareness or grow a customer base—which let’s face it, is every brand.
So it’s no secret that as consumers of digital media, our newsfeeds are overwhelmed with customer stories, updates and calls to action as a result. As users, we’re getting inundated, and as social media managers, we’re finding it tougher to stand out.
The strategy for those in the know? Get visual.
The power of visuals to grab attention and drive engagement is undeniable. Think about it, what type of content do you engage with in your own time?
A study by OKDork and BuzzSumo analyzed 100 million articles and found that including an image with a post on Facebook more than tripled the amount of shares that post received, while on Twitter shares more than doubled.