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Product packaging design refers to the creation of the exterior of a product. That includes choices in material and form as well as graphics, colors and fonts that are used on wrapping, a box, a can, a bottle or any kind of container.

It’s a practical tool, yes. But it’s also more than that. Like any good design, packaging tells a story. It’s also a sensual experience, literally engaging us through sight, touch and sound (and possibly smell and taste, depending on the product/package). All of these details help us understand what the enclosed product is for, how it should be used, who should use it and, maybe most importantly, if we should buy a product or not.

Do you need Packaging for your business?

Graphic Design Plans

Packaging is available in the following standalone Graphic Design plans:

Business, Enterprise

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Full-Service Plans

Packaging is also available in the following full-service marketing plans:

Business, Enterprise

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