Transparent reporting is unrestricted access to key performance metrics from the original source. Most marketing platforms provide transparent reporting to the account owner that is free of obscurity and unbiased. Because of this, we manage your ads using an account that belongs to your business instead of ours. This provides you with access to the same information our marketing experts have at their disposal.
When it comes to digital marketing, you want to be confident that your money is spent on resources that produce valuable outcomes. You can only be confident in the accuracy of your results if you can reasonably trust the source creating the reports. What’s more trustworthy than the original source? Marketing platforms have a legal obligation to ensure any performance data being reported is accurate and straightforward.
Of course, you may need certain reports that are not readily available from the platform itself. An example of this is an advanced combination of demographics, such as a report of all men between the ages of 25 and 34 who clicked your ad in the past month. In these circumstances, we can configure your account to provide the report using the original platform’s data – assuming the necessary filters are available.