Lead Generation

Estimated lead time:

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service. Some examples of lead generators are job applications, blog posts, coupons, live events, and online content.

When a stranger initiates a relationship with you by showing an organic interest in your business, the transition from stranger to customer is much more natural.

Lead generation falls within the second stage of the inbound marketing methodology. It occurs after you’ve attracted an audience and are ready to convert those visitors into leads for your sales team (namely sales-qualified leads).

Do you need Lead Generation for your business?

Digital Advertising Plans

Lead Generation is available in the following standalone Digital Advertising plans:

Business, Enterprise

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Full-Service Plans

Lead Generation is also available in the following full-service marketing plans:

Business, Enterprise

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