Landing Page Creation

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Simply put, a landing page is the first page you “land on” after clicking a link. In this sense, a landing page could be almost anything: your home page, a blog post, a product page, a lead capture page… you get the idea.

However, as simple as this definition is, when we talk about “landing pages” in online marketing, we usually mean a page that is specifically designed to receive and convert traffic from an online marketing campaign. Using this alternate definition, a home page wouldn’t qualify as a “landing page” — it isn’t designed to convert traffic from a specific marketing campaign.

Here are a few examples of things you might want people to do on your landing page:

  • Make a purchase
  • Become a lead by submitting a form
  • Call you
  • Reach out to you via chat
  • Subscribe to a newsletter or email list
  • Register for an event

All of these conversion actions accomplish the same basic goal: they progress people towards becoming a paying customer. And, ultimately, that’s the goal of any landing page—regardless of what definition you use.

Do you need Landing Page Creation for your business?

Digital Advertising Plans

Landing Page Creation is available in the following standalone Digital Advertising plans:

Enterprise

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Full-Service Plans

Landing Page Creation is also available in the following full-service marketing plans:

Enterprise

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