The store traffic advertising objective allows us to create Facebook ad campaigns to increase foot traffic and boost sales at your physical stores. We can use the store traffic objective in your campaigns if you have a business with multiple stores and you’ve added your store locations to Facebook. A store means any physical place of business, such as a shop, restaurant, dealership, gym or salon.
For example, let’s say that you have 10 clothing stores in different cities and neighborhoods. We can use the store traffic objective to create ads with localized content for each store, or for just a few stores that you want to promote. The ads can include each store’s address, phone number and a map card. We can use location targeting to set the area around your stores you want to reach.