We can use call ads to encourage people to call your business to place an order, receive more information or schedule an appointment. When we use call ads, the image or video ad will appear with a Call Now button.
When people see the ad, they can tap the image/video or Call Now button to directly call your business. When creating these ads, we can schedule them to run only when your business is open and available for calls.
When people tap on the ad, it will open the call dialer on their phone pre-filled with the number set as the destination. They will then be prompted to call the number provided, but can exit out of this screen before calling. In the results section of Ads Manager, you will see the number of people who clicked on your ad, which may be different than the number of people who called your business.