Facebook’s advertising platform is so dedicated to a blissful user experience that they’ve decided to hide actual targetable interests from advertisers’ eyes.
This happens when searching for interests in Facebook’s Ad Manager: the advertiser searches for interests they want to target and Facebook provides a list of up to 25 related interests that can be targeted. However, there are often many more, sometimes hundreds, of related interests that are not displayed in the Ads Manager interface that Facebook provides. This creates competition for advertisers to show ads based on the interests that are accessible, which increases the base cost of ad spend.
Phvntom uses the Facebook API to expose all of the interests related to your search query with our proprietary Facebook Interest Finder app. Our Facebook Interest Finder app is available on this website at no additional charge to clients with select plans.