Geotargeting is a way for advertisers to specify the location they want their ads to show. Advertisers can choose different content for their ads based on geographic locations. This is often used when advertising to local prospects.
Geotargeting is available to some extent on most online advertising platforms including Facebook/Instagram, Google, LinkedIn, Snapchat, and Twitter. Depending on which platform you’re using, targeting can be specified to less than a mile radius from an address or location.
It’s no secret that geotargeting has opened many doors for advertisers. Geotargeting helps focus on a specific market, resulting in more relevant messaging and a better return on investment.