An email campaign is a sequence of marketing efforts that contacts multiple recipients at once. Email campaigns are designed to reach out to subscribers at the best time and provide valuable content and relevant offers. Using email campaigns allows you to build deep and trusting relationships with your customers.
Email marketing makes communication with clients easier and more effective. Email campaigns are a powerful medium between your company and your audience. They help not only to increase sales but build your brand image.
Email marketing campaigns can be a one-off send or can expand to a series of messages that are sent over a certain timeframe. However, with multiple messages, it’s important to stay consistent with your overall concept, even if your CTAs are different in each message.