Digital platforms that allow businesses to advertise provide a control panel to manage their advertisements, formally known as an ad account. Each platform has a separate ad account that is distinguished from other platforms.
Although every platform is different, they all share common properties. Ad accounts offer controls for your budget, campaigns, reporting, scheduling, and tools to create your ads.
Platforms that are more established, such as Facebook and Google, have far more features that can be overwhelming to the untrained user. With so many nuances, it’s easy to waste money running ads in the competitive landscapes if you don’t know how to take advantage of the advanced features. On the other hand, platforms like Spotify or TikTok are in their infancy, which makes them fairly simple and easy to use.