Finding the right price point means you can capture maximum revenue from your products. Pricing research helps you find the optimal price point to both entice buyers and grow sustainable market share. the product or service; research into the characteristics, spending habits, location and needs of your business’s target market, the industry as a whole, and the particular competitors you face.
Pricing studies aim to discover what customers are willing to pay for a product or a service. This enables you to determine the optimal price point to maximize profit, revenue, or market share. Pricing research also guides organizations on how they can increase revenues and profit margin by increasing or decreasing prices.