Marketing Week Unilever CEO tells activists to ‘call us out’ amid plastic criticismAlan Jope, Unilever’s CEO promises to do better on plasticUnilever’s CEO is asking for activists…Phvntom, Inc.October 25, 2019
Marketing Week Coca-Cola, Cadbury, Brexit: 5 things that mattered this week and whyCoca-Cola grows as total beverage company strategy pays off Coca-Cola’s results were better than expected…Phvntom, Inc.October 25, 2019
Marketing Week A quick-start guide to creating Amazon A+ contentMarketers and first-party sellers: are you creating Amazon A+ content? If not, you definitely should…Phvntom, Inc.October 25, 2019
Marketing Week Bodyform’s marketing boss on breaking taboos and standing your groundDesigning a marketing campaign with the potential to change society is no mean feat, especially…Phvntom, Inc.October 24, 2019
Marketing Week If Facebook was really serious about change it would cut the political adsIs Facebook really serious about cleaning up its reputation, much tainted after a slew of…Phvntom, Inc.October 24, 2019
Marketing Week Coca-Cola: We need to reframe the way we talk about the plastic problemCoca-Cola’s CEO James Quincey is launching a call to arms to “reframe the plastic problem”…Phvntom, Inc.October 24, 2019
Marketing Week Disney joins This Girl Can for first branded content pushSport England is partnering with Disney as it begins working with brands to create content…Phvntom, Inc.October 23, 2019
Marketing Week Marketing That Matters: How Britvic rescued Robinsons from declineWe continue our podcast series by looking into Britvic’s successful 2017 revitalisation of its flagship…Phvntom, Inc.October 23, 2019
Marketing Week Help us create the industry’s most in-depth census of marketing careers and salariesAre you paid fairly? Has the gender pay gap improved? Is marketing as inclusive and…Phvntom, Inc.October 23, 2019
Marketing Week You’ve hit your numbers, but did your marketing actually work?In this increasingly digital and data-centric marketing era, nearly every brand is chasing quantifiable results.…Phvntom, Inc.October 23, 2019