marketing week – Archives Phvntom Inc.

Brands are becoming increasingly irrelevant, delivering poor content and failing to improve consumers’ lives, according…

The nature of modern customers means marketers face a radically different landscape from their marketing…

https://s3-eu-central-1.amazonaws.com/centaur-wp/marketingweek/prod/content/uploads/2019/02/19095641/ADID_47156_531847.mp4 Adidas is making a big investment in hiking with the launch of a new…

GambleAware is launching its first campaign that aims to reach a broader audience than problem…

Mondelēz is piloting cross-functional innovation teams that it hopes will allow it to adopt a…

“It’s not you, it’s me. Or maybe it is you. Or maybe it’s both of…

The proposed merger between Sainsbury’s and Asda could be in jeopardy after the UK’s competition watchdog…

Knorr has joined forces with wildlife charity the World Wildlife Fund to launch its first…