Mark Ritson: Think TV is dying? You’re forgetting about the ‘Knopfler Effect’
Alas, I am old. I can remember glimpsing the initial efforts of MTV on American TV screens and then, a little later, on the sets back in the UK. And…
Mark Ritson – Marketing Strategy
Mark Ritson: Targeting or mass marketing? The answer is both
The ads for this year’s Festival of Marketing have sparked happy memories of last year’s event. The organisers asked me and my old arch nemesis Professor Byron Sharp from the…
