1. Driving effectiveness in B2B marketing B2B marketers need to invest a greater proportion of…
Erin LyonsMay 28, 2019
1. Programmatic ad viewability outperforms direct buys for the first time Viewability rates for programmatic…
Sarah VizardApril 8, 2019
1. Shop price inflation reaches six-year high Shop price inflation grew in February to 0.7%,…
Erin LyonsMarch 4, 2019
UK GDP growth slows as Brexit uncertainty bites UK GDP growth slowed to 0.2% in…
Sarah VizardFebruary 11, 2019
1. Marketing budgets plateau after six years of growth There were no changes in marketing…
Erin LyonsJanuary 21, 2019
Ad spend forecasts cut as auto and FMCG pull back on spending Growth expectations for…
Marketing Week ReportersDecember 3, 2018
1. Brits watch five hours of video a day Brits are watching five hours of…
Marketing Week ReportersNovember 19, 2018
Netflix is the most positively talked about brand among millennials Netflix retains its title as…
Lucy TesserasOctober 1, 2018
1. Consumers have mixed views on location-based marketing Only 27% of UK smartphone users are…
Erin LyonsSeptember 24, 2018