Customer experience, Amazon’s ad business, sustainable purchasing: 5 killer stats to start your week
1. CMOs shift focus away from customer experience More than half (53%) of CMOs say…
Erin LyonsJuly 29, 2019
1. Marketers up traditional media budgets amid increased competition Overall marketing budget growth stalled during…
Erin LyonsJuly 22, 2019
Profitability of the top 50 FMGC giants reaches highest level in 17 years The profitability…
Erin LyonsJuly 15, 2019
1. Driving effectiveness in B2B marketing B2B marketers need to invest a greater proportion of…
Erin LyonsMay 28, 2019
1. Sport sponsorship to reach £35bn globally this year Global sport sponsorship is predicted to…
Erin LyonsMay 7, 2019
1. Programmatic ad viewability outperforms direct buys for the first time Viewability rates for programmatic…
Sarah VizardApril 8, 2019
1. Shop price inflation reaches six-year high Shop price inflation grew in February to 0.7%,…
Erin LyonsMarch 4, 2019
UK GDP growth slows as Brexit uncertainty bites UK GDP growth slowed to 0.2% in…
Sarah VizardFebruary 11, 2019
1. Marketing budgets plateau after six years of growth There were no changes in marketing…
Erin LyonsJanuary 21, 2019