Killer stats – Archives Phvntom Inc.

1. Just 10% of brands in the UK excel at customer experience Only 10% of…

1. Chief marketing officers are struggling to truly engage with the c-suite Only 5% of…

1. UK brands decline in value More UK brands have seen their value decline rather…

1. UK ad viewability  exceeds 70% for the first time Desktop display ad viewability in…

1. UK ad spend hits £6bn in first quarter UK ad spend climbed by 4.2%…

1. CMOs shift focus away from customer experience More than half (53%) of CMOs say…

1. Marketers up traditional media budgets amid increased competition Overall marketing budget growth stalled during…

Profitability of the top 50 FMGC giants reaches highest level in 17 years The profitability…

1. Driving effectiveness in B2B marketing B2B marketers need to invest a greater proportion of…

1. Sport sponsorship to reach £35bn globally this year Global sport sponsorship is predicted to…