1. Just 10% of brands in the UK excel at customer experience Only 10% of…
Phvntom, Inc.October 14, 2019
1. UK brands decline in value More UK brands have seen their value decline rather…
Phvntom, Inc.September 16, 2019
1. UK ad viewability exceeds 70% for the first time Desktop display ad viewability in…
Phvntom, Inc.September 9, 2019
Customer experience, Amazon’s ad business, sustainable purchasing: 5 killer stats to start your week
1. CMOs shift focus away from customer experience More than half (53%) of CMOs say…
Phvntom, Inc.July 29, 2019
1. Marketers up traditional media budgets amid increased competition Overall marketing budget growth stalled during…
Phvntom, Inc.July 22, 2019
Profitability of the top 50 FMGC giants reaches highest level in 17 years The profitability…
Phvntom, Inc.July 15, 2019
1. Driving effectiveness in B2B marketing B2B marketers need to invest a greater proportion of…
Phvntom, Inc.May 28, 2019
1. Sport sponsorship to reach £35bn globally this year Global sport sponsorship is predicted to…
Phvntom, Inc.May 7, 2019