1. Programmatic ad viewability outperforms direct buys for the first time Viewability rates for programmatic…
Sarah VizardApril 8, 2019
UK GDP growth slows as Brexit uncertainty bites UK GDP growth slowed to 0.2% in…
Sarah VizardFebruary 11, 2019
1. Marketing budgets plateau after six years of growth There were no changes in marketing…
Erin LyonsJanuary 21, 2019
Ad spend forecasts cut as auto and FMCG pull back on spending Growth expectations for…
Marketing Week ReportersDecember 3, 2018
1. Brits watch five hours of video a day Brits are watching five hours of…
Marketing Week ReportersNovember 19, 2018
Netflix is the most positively talked about brand among millennials Netflix retains its title as…
Lucy TesserasOctober 1, 2018
1. Consumers have mixed views on location-based marketing Only 27% of UK smartphone users are…
Erin LyonsSeptember 24, 2018
1. What the next generation of marketers want Four in 10 of 500 young people…
Erin LyonsAugust 20, 2018
1. Channel 4 claims young audiences are more receptive to purpose-driven ads Young people aged…
Erin LyonsJuly 30, 2018