Marketing Week Bodyform’s marketing boss on breaking taboos and standing your groundDesigning a marketing campaign with the potential to change society is no mean feat, especially…Phvntom, Inc.October 24, 2019
Marketing Week Marketing That Matters: How Britvic rescued Robinsons from declineWe continue our podcast series by looking into Britvic’s successful 2017 revitalisation of its flagship…Phvntom, Inc.October 23, 2019
Marketing Week Thomas Barta: Marketers will find purpose in their brand’s zone of liesIf marketers want to get serious about making a change in society they need to…Phvntom, Inc.October 22, 2019
Marketing Week Beyond air miles: Emirates Airlines rewards customers for engagementEmirates Airlines believes it can do loyalty better and is evolving its offering to get…Phvntom, Inc.October 14, 2019
Marketing Week Why Tesco won’t refer to Aldi and Lidl as ‘discounters’‘German discounters’ and Aldi and Lidl have become synonymous in the retail world. But not…Phvntom, Inc.October 11, 2019
Marketing Week Why alternative job titles prove marketing is not the ‘colouring-in department’Alison Jones, customer director of the Co-operative Group, and Chris Macleod, director for customers and…Phvntom, Inc.October 11, 2019
Marketing Week Rose McGowan’s advice to marketers: Sell what you would want to be soldRose McGowan highlighed the issue of women too often being shown doing household chores in…Phvntom, Inc.October 11, 2019
Marketing Week Social selling site Depop on why quantity is the key to qualityPeer-to-peer trading may be as old as civilisation, but now many eyes are on whether…Phvntom, Inc.October 11, 2019
Marketing Week How focusing on innovation, creativity and the long-term helped turn around Premier Foods’ salesPremier Food will never bring creative in house, according to its UK marketing director Yilmaz…Phvntom, Inc.October 10, 2019
ImportantMarketing Week Mark Ritson: Distinctiveness is marketers’ main challengeSnickers is one brand that Mark Ritson calls out for having distinctive brand assetsMaking their…Phvntom, Inc.October 10, 2019