Client-side in the 1970s, we were called product managers, not brand managers, and the agencies…
Phvntom, Inc.July 26, 2018
The 1980s were a period of power shifts across many aspects of marketing and advertising.…
Phvntom, Inc.July 10, 2018
The past is a foreign country: they do things differently there. And few territories have…
Phvntom, Inc.July 6, 2018
When Rita Clifton championed the idea that the brand is the central organising principle of…
Phvntom, Inc.July 4, 2018
Forty. Bloody hell! It’s an interesting milestone. Unlike other anniversaries such as your 18th or 21st that…
Phvntom, Inc.June 26, 2018
Those working in marketing over the past two decades will have witnessed a huge number…
Phvntom, Inc.June 19, 2018
Brits love tea. But they also know which tea they like. So convincing them to…
Phvntom, Inc.June 15, 2018
No list of the greatest ads of the past 40 years would be complete without…
Phvntom, Inc.June 13, 2018
Illustration by Peter StrainI’ve barely sat down in the office of Sir John Hegarty’s latest…
Phvntom, Inc.June 13, 2018