Marketing Week ‘Brands risk neglecting the big idea amid media fragmentation’Client-side in the 1970s, we were called product managers, not brand managers, and the agencies…Sarah VizardJuly 26, 2018
Marketing Week ‘The internet means a brand crisis can come from anywhere’The biggest change in the past 40 years – because it has had the biggest…Michael BarnettJuly 25, 2018
Marketing Week Marketing through the ages: The 1980s saw FMCG and retail battle for dominanceThe 1980s were a period of power shifts across many aspects of marketing and advertising.…Howard SharmanJuly 10, 2018
Marketing Week Marketing through the ages: The 1970s heralded a new era for mediaThe past is a foreign country: they do things differently there. And few territories have…Torin DouglasJuly 6, 2018
Marketing Week ‘Branding queen’ Rita Clifton: At any stage you can shape or destroy brand reputationWhen Rita Clifton championed the idea that the brand is the central organising principle of…Michael BarnettJuly 4, 2018
Marketing Week Mark Ritson: Understanding customers is marketers’ most misunderstood missionForty. Bloody hell! It’s an interesting milestone. Unlike other anniversaries such as your 18th or 21st that…Mark RitsonJune 26, 2018
Marketing Week The best paid sectors and the persistent pay gap: What 20 years of Salary Survey data revealsThose working in marketing over the past two decades will have witnessed a huge number…Maeve HoseaJune 19, 2018
Marketing Week How Aldi ‘unsettled everyone’ with its ‘Like Brands, Only Cheaper’ campaignBrits love tea. But they also know which tea they like. So convincing them to…Ellen HammettJune 15, 2018
Marketing Week Guinness’s ‘Surfer’ ad didn’t do that well in research ‘but we ignored it’No list of the greatest ads of the past 40 years would be complete without…Sarah VizardJune 13, 2018
Marketing Week Sir John Hegarty: Great advertising elevates brands to a part of cultureIllustration by Peter StrainI’ve barely sat down in the office of Sir John Hegarty’s latest…Sarah VizardJune 13, 2018