Snapchat looks to attract new users by hosting brand content outside the app
Snapchat’s user growth has been steadily declining, and so the company has been thinking of new ways to lure people back to the platform.
Parent company Snap is reportedly developing a programme called ‘Stories Everywhere’, which will allow third-party publishers to embed Snapchat content on their websites.
The move could improve discoverability of the app’s heavy users, namely influencers. Stories Everywhere could provide the possibility for Snapchat influencers to have their content seen beyond the app’s 178 million daily users. The company is already courting influencers with its major app redesign after its CEO Evan Spiegel admitted it was difficult to use.
It might also create more ad revenue opportunities for the company. Snapchat could charge brands for increased distribution of Stories on third party websites, for example. Generating additional ad revenue is crucial for Snap as it missed revenue expectations in every quarter since going public, according to Business Insider.
UK government suggests taxing Google and Facebook to fight extremism
Digital giants such as Google and Facebook have repeatedly faced criticism from the British government for their efforts (or lack of) in fighting extremism. And so it is now considering a move which will likely catch their attention – hitting them with a tax.
In an interview with The Sunday Times, security minister Ben Wallace said the country should use taxes to either incentivise stronger anti-extremist efforts or compensate for “inaction.”
While he didn’t go into detail as to what the new rules would encompass, The Times suggested it would be a tax that targeted companies’ large profits.
The security minister doesn’t seem to think very highly of internet companies, calling them “ruthless profiteers” who put “profit before public safety.” They’ll sell info to loan sharks and “soft-porn companies,” he claimed, but won’t give it to the UK government.
The companies in question object to the claims. Facebook responded by saying Wallace is “wrong” that the social network didn’t prioritise safety, pointing out “millions of pounds” of investment in people and tech to find and pull terrorist material. YouTube, meanwhile, said it had made “significant progress” thanks to a mix of machine learning, human reviewers and partnerships.
Apple apologises after criticism for slowing older iPhones down
Apple has apologised after facing criticism for admitting it deliberately slows down some ageing iPhone models.
The company now says it will replace batteries for less and will issue software in 2018 so customers can monitor their phone’s battery health.
Some customers have long argued the company slows down older iPhones to encourage customers to upgrade. Apple admitted slowing some phones with ageing batteries but said it was to “prolong the life” of the devices.
In a statement posted on its website, the firm said it would reduce the price of an out-of-warranty battery replacement from $79 to $29 in the US for anyone with an iPhone 6 or later. In the UK the prices will drop from £79 to £25.
It said it had made changes to the iOS operating system to manage ageing lithium-ion batteries in some devices, because the batteries’ performance diminishes over time.
Co-op goes after discounters with 100 new stores
The Co-op is spending more than £160m on new stores as part of an expansion drive, thereby defying its rivals.
It will open more than 20 in London, 10 in Wales and 18 in Scotland. Meanwhile, it will also invest in renovations for around 150 existing outlets.
Co-op’s rapid growth campaign comes as rival retailers, including Tesco, Asda and Sainsbury’s, have scaled back plans to open new stores amid worries about shifting consumer habits, with customers increasingly preferring to shop online.
Jo Whitfield, chief executive of Co-op Food, said the chain was “positively responding” to the changes occurring within the dynamic retail sector, with the food business going “from strength to strength in what is clearly a challenging retail market”.
Discount supermarkets Aldi and Lidl are also rapidly expanding their networks, having filed at least 90 planning applications for new supermarkets in 2017, according to figures compiled by Barbour ABI. In comparison, Tesco, Sainsbury’s, Asda and Morrisons had together filed a total of just 11 by October of last year.
Uber copies Deliveroo with subscription trial
Uber is considering rolling out a subscription model for its food delivery service UberEats, according to one of the company’s UK executives.
The Uber subsidiary, which is on course to do $3bn (£2.2bn) in sales this year according to The Financial Times, has already been experimenting with subscriptions.
“We are constantly testing,” said UberEats UK country manager Toussaint Wattinne during an interview with Business Insider in December. “We’ve actually run a few tests within specific cohorts in a few cities.”
It’s likely that an UberEats subscription would allow users to bypass delivery fees, while also giving them access to promotions and exclusive menus.
Rival firm Deliveroo rolled out its own subscription service across the UK in November. It’s priced at £7.99 a month and those that sign up don’t have to pay Deliveroo’s £2.50 delivery fee each time they place an order.
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Phvntom, Inc. is a digital marketing company located in Boise, Idaho that creates websites, apps, and full-scale promotions/campaigns for other businesses. The views and opinions expressed in this article are strictly those of its authors and were not written by Phvntom. This article was originally published by Marketing Week.