The PPI misselling scandal and reputational damage caused by the financial crash have forced bank brands to rethink the way they engage with and serve customers.
Years of a relentless focus on cross-selling meant many customers were saddled with products that met the bank’s but not the customer’s needs, leaving many brands with a trust deficit.
However, forced to address some of the failings of the past and eager to address reputational problems, retail banks are switching from a product to a customer focus.
Join Marketing Week and partner Salesforce as we host a panel of senior marketers to discuss the challenge of changing culture and customer strategy in a sector under the spotlight.
Discussion points include:
- Getting stakeholder buy-in for change
- Mapping customer journeys
- Redefining relationships
- Delivering a joined up customer experience
- Measuring impact
The video webinar will be streamed live at 3pm GMT on Monday 10 December and available afterwards on demand.
The post Sign up for our webinar: From cross-sell to customer-centricity appeared first on Marketing Week.
Phvntom, Inc. is a digital marketing company located in Boise, Idaho that creates websites, apps, and full-scale promotions/campaigns for other businesses. The views and opinions expressed in this article are strictly those of its authors and were not written by Phvntom. This article was originally published by Marketing Week.