Digital Advertising

Retargeting

Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web…

Geo-Targeting

Geotargeting is a way for advertisers to specify the location they want their ads to show. Advertisers can choose different content for their ads based on geographic locations. This is often used when advertising to…

Behavior Targeting

Behavioral targeting is a marketing method that uses web user information to strengthen advertising campaigns. The technique involves gathering data from a variety of sources about the potential customer’s online browsing and shopping behaviors. This…

Marketplace Ads

These are paid ads that appear between regular product listings on Marketplace (mobile only), helping businesses reach more users where they’re already scrolling and shopping with purchase intent. While Facebook Marketplace paid ads appear among…

Display Ads

Display advertising refers to the process of advertising a product or service through visuals like images and videos on networks of publisher websites such as the Google Display Network and Facebook etc. Display ads are…

Search Engine Ads

Search engine advertising (also known as search advertising, Internet search advertising, or online search advertising) allows you to directly display your paid ads among the search results on various search engines like Google, Bing, and…