Objective Optimization
If you go to the Facebook Ads Manager and start creating a new Facebook ad campaign, the first choice you’ll have to make is selecting the campaign objective. Your Facebook campaign objective determines what optimization…
Digital Advertising
Hidden Interest Discovery
Facebook’s advertising platform is so dedicated to a blissful user experience that they’ve decided to hide actual targetable interests from advertisers’ eyes. This happens when searching for interests in Facebook’s Ad Manager: the advertiser searches…
Retargeting
Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web…
Geo-Targeting
Geotargeting is a way for advertisers to specify the location they want their ads to show. Advertisers can choose different content for their ads based on geographic locations. This is often used when advertising to…
Behavior Targeting
Behavioral targeting is a marketing method that uses web user information to strengthen advertising campaigns. The technique involves gathering data from a variety of sources about the potential customer’s online browsing and shopping behaviors. This…
Interest Targeting
Interest-based targeting is generally used for cold audiences – when you want to introduce yourself to people who haven’t heard of you before. When you search on Google, you have intent. You know what you’re…
Lookalike Targeting
Lookalike targeting is a form of audience targeting that uses lookalike audiences to increase your ROI. Lookalike targeting is used when you want to target an audience that is similar to your existing customer base….
Marketplace Ads
These are paid ads that appear between regular product listings on Marketplace (mobile only), helping businesses reach more users where they’re already scrolling and shopping with purchase intent. While Facebook Marketplace paid ads appear among…
Display Ads
Display advertising refers to the process of advertising a product or service through visuals like images and videos on networks of publisher websites such as the Google Display Network and Facebook etc. Display ads are…
Search Engine Ads
Search engine advertising (also known as search advertising, Internet search advertising, or online search advertising) allows you to directly display your paid ads among the search results on various search engines like Google, Bing, and…
