Digital Advertising

Bid Optimization

Most forms of paid digital marketing use an auction model where advertisers compete against each other to display their ads to a desired audience. Each advertiser nominates a bid that represents the maximum amount of…

Tracking Code Setup

Tracking codes are thematically related to cookies, counting pixels and log file analysis, and are a prerequisite for analyzing visitor behavior. Tracking codes can be used to retrieve data on website access, traffic, Click Path…

Increase Sales

The conversion objective helps you get people to complete transactions on your website, or in person, and grow business using your website. Whether you want page visits, sales or another action, website conversion ads encourage…

Page Growth

For the work and effort you put into your business’s social media page, you want to know that the page is continually growing. A growing page means you’re getting more people liking you page and…

Brand Awareness

Brand awareness represents how familiar your target audience is with your brand and how well they recognize it. Brands with high brand awareness are generally referred to as “trending,” “buzzworthy, or simply “popular.” Establishing brand…

Lead Generation

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service. Some examples of lead generators are job applications, blog posts, coupons,…