In order for an email marketing campaign to be successful, the text must be gripping and compel the reader to want to read the entire message. The subject line is what entices the reader to open the email, so it’s important to make it stand out. The body of the email should then concisely and interestingly cover topics that lead into the call to action.
When you need an email campaign that delivers, it’s best to have it written by professionals like the copywriters at Phvntom Inc. However, here are some pro tips for those just browsing:
The Subject Line
Your subject line is your first opportunity—and sometimes your only opportunity—to make a good impression and convince someone to open your email. So, how do you write a subject line that will stand out in a cluttered inbox and get your message opened?
- Keep it short. Long subject lines tend to get cut off in recipients’ inboxes, so aim for something brief and to the point.
- Use keywords strategically. When recipients see certain words or phrases in their inboxes, they’re more likely to open an email because they know it will be relevant to their interests. But beware of using too many keywords, as this can come across as spammy.
- Make it personal. Addressing your recipient by name is always a nice touch, but you can also use other personalization tactics like mentioning their company or city.
The Body of the Email
Once you’ve written a subject line that’s compelling enough to get your email opened, it’s time to move on to the body of the text. The body of your email should be concise and interesting enough to keep readers engaged until they reach your call to action. Here are a few tips for writing effective email copy:
- Write in a clear, concise style. Get straight to the point without beating around the bush. No one wants to read an entire novel in their inbox!
- Use strong verbs. This will keep your writing active and engaging. For example, “try our new product” sounds much better than “our new product is available.”
- Include images sparingly. A few well-placed images can help break up blocks of text and add visual interest, but too many images will make your email look cluttered and difficult to read. Conversely, don’t make your email all text with no images at all—this will make it look dry and boring.
The Call To Action (CTA)
The CTA is what you want recipients to do after reading your email—it could be anything from signing up for a free trial to attending an event to making a purchase. Your CTA should be prominently placed at the end of your email so that recipients can’t miss it, and it should be phrased in such a way that makes readers want to take action. For example, “Sign up now and get 50% off your first month!”
An effective email marketing campaign must have three key components: a gripping subject line, compelling body text, and a strong call-to-action (CTA). If you want an email marketing campaign that delivers on your goals, contact the team Phvntom Inc. to get an email marketing plan started today!