When it comes to SEO, there’s more to it than just adding a few keywords to your website and calling it a day. There’s a lot of behind-the-scenes work that goes into optimizing a website for search engines, and one of the most important aspects is technical SEO.
Technical SEO includes all of the things that make your website secure and easy for search engines to crawl and index. This includes making sure your site has an SSL certificate, valid markup, and well-organized code. In this blog post, we’ll take a closer look at each of these three aspects of technical SEO and why they’re so important for your website’s success.
SSL Certificate – What is it and why do you need one?
An SSL certificate is a digital certificate that helps to establish a secure connection between a web server and a web browser. This ensures that all data that’s exchanged between the two is encrypted and can’t be intercepted by third parties. You can tell if a site has an SSL certificate by looking for the https:// in the URL (as opposed to http://).
Having an SSL certificate is important for two reasons. First, it helps to protect your website’s visitors by keeping their personal information safe. Second, it’s become an ranking factor for Google. That means that if you don’t have an SSL certificate, your website could be penalized in the search results.
Valid Markup – What is it and why does it matter?
The markup on your website is the code that tells search engines what your website is about. This includes things like titles, headings, metatags, and alt text. It’s important to have valid markup because it helps search engines understand your website better and can impact your site’s ranking in the search results.
Well-Organized Code – How does it impact SEO?
The code on your website should be well organized so that search engines can easily crawl and index your site. This includes things like using proper nesting, indentation, and commenting. A well-organized codebase makes it easier for developers to maintain and update your site, which can save you time and money in the long run.
As you can see, technical SEO is essential for any business with an online presence. From securing your site with an SSL certificate to having well-organized code, there are many factors that go into making sure your website is optimized for search engines. At Phvntom, we have a team of experts who can help you get the most out of your website with our comprehensive SEO plans. Contact us today to learn more!