Discovering and sharing high-quality content from other creators is a fantastic way to engage with your audience and grow your social media following. But what exactly are curated posts, and why should your business start sharing them?
Curated posts are simply posts that were originally created by another user or creator. They can be found throughout social media and often provide valuable insights or information that your audience will appreciate. Here are three reasons why your business needs to start sharing curated posts on social media.
1) Curated Posts Show That You’re Listening
When you share a post from another creator, it shows that you’re tuned in to what’s going on in your industry and that you’re not afraid to share valuable content, even if it didn’t come from you. This helps to build trust with your audience and position you as a thought leader in your industry.
2) Curated Posts Help You Build Relationships
Sharing someone else’s content is a great way to start building relationships with other creators in your industry. When you share someone’s content, they’ll often be alerted to it and may even return the favor by sharing one of your posts. This helps to increase the reach of your content and get it in front of new eyes.
3) Curated Posts Save You Time
Creating brand-new content can be time-consuming. By curating content from other creators, you can save yourself a lot of time and effort while still filling your social media feeds with high-quality, engaging content.
4) Curated Posts Are More Effective Than Original Posts
While original posts about your products or services can be effective, they can also come across as too sales-y. Curated posts provide valuable content without feeling like a hard sell, making them more likely to be well-received by your audience. They’re also posts that have been tested on another audience, which allows you to take the guess-work out of how effective they might be.
There are endless benefits to sharing curated content on social media, but these three reasons should be more than enough to convince you to start incorporating it into your strategy. If you’re not sure where to start, our team at Phvntom can help. We’re experts at curating content and can take care of everything for you so that you can focus on running your business. Contact us today to learn more!