In recent years, TikTok has taken the social media world by storm. With its short-form, vertical videos, TikTok has become one of the most popular social media platforms, especially among Gen Z. But TikTok isn’t the only platform with this type of video format. Facebook and Instagram have their own version of short-form, vertical videos called Reels.
What are Reels?
Reels are short-form, vertical videos that are similar to TikTok videos. These videos are designed to be entertaining and engaging, and they typically last between 15 and 30 seconds. Reels can be creative, educational, or even just a behind-the-scenes look at your business. The important thing is that they are postable on both Facebook and Instagram.
Why Use Reels?
There are two main reasons why you should consider using Reels for your business: organic reach and building a following. When it comes to organic reach, Reels have an advantage over other content formats because they appear in a dedicated space on both Facebook and Instagram. This means that users who are scrolling through their feed are more likely to see your Reel than other types of content.
Posting Reels on Facebook and Instagram can be a great way to reach a larger audience and build a following. Here’s why:
1. Increased Organic Reach
Organic reach on social media platforms has been declining for years. This is due to algorithm changes that favor paid content over organic content. However, Reels are an exception to this rule. Facebook & Instagram have said that they prioritize Reels in the algorithm because they want to encourage users to create and share this type of content. This means that your Reels will have a better chance of being seen by your target audience than other types of content.
2. Builds a Larger Following
Reels are also a great way to build a larger following on social media. This is because people who watch your Reels can choose to follow you with just one click. If they enjoy your content, they’re more likely to follow you so they can see more of what you post. And the more followers you have, the greater your reach and engagement will be.
3. Boosts Engagement
Engagement is important for all businesses on social media, but it can be hard to get people to engage with your posts. Reels can help boost engagement by giving people something new and different to consume. And since Reels are shorter than traditional videos, people are more likely to watch them all the way through. Plus, if people enjoy your Reels, they’ll be more likely to share them with their friends and followers, which helps increase your reach even further.
Posting Reels on Facebook and Instagram can be a great way to increase your organic reach, build a larger following, and boost engagement. If you’re not already posting Reels, now is the time to start! Phvntom can help you get started with our Social Media Management service. We’ll create high-quality Reels that are tailored to your brand and target audience so you can get the most out of this important social media format. Contact us today to learn more!