If you’re like most business owners, you want to get the most out of your advertising budget. After all, advertising can be expensive, and you want to make sure that your hard-earned money is going towards campaigns that will actually result in conversions. That’s where negative keyword lists come in.
By actively maintaining an updated negative keyword list for your search campaigns, you can help prevent your ads from showing up on low-quality searches or searches that don’t have a high likelihood of conversion. In other words, negative keyword lists help preserve your budget and make your advertising budget work harder for you over time.
Let’s take a closer look at how negative keyword lists work and how they can benefit your business.
What is a Negative Keyword List?
A negative keyword list is a list of keywords that you don’t want your ad to show up for. For example, if you sell men’s suits, you might want to add “women” to your negative keyword list so that your ad doesn’t show up when someone searches for “women’s suits.” Adding negative keywords to your campaign helps improve the quality of traffic to your site and can lead to higher conversion rates.
Why You Need a Negative Keyword List
If you’re not actively maintaining a negative keyword list, then there’s a good chance that your ads are being shown to people who have no interest in what you’re selling. This not only wastes your advertising budget, but it can also lead to lower click-through rates and higher bounce rates. By ensuring that your ads are only being shown to people who are actually interested in what you’re selling, you can save money and increase the effectiveness of your campaigns over time.
How Negative Keyword Lists Work
In order to understand how negative keyword lists can benefit your business, it’s important to first understand how they work. Essentially, a negative keyword list is a tool that allows you to specify which terms you do NOT want your ad to show up for.
For example, let’s say you own a dog grooming business. You wouldn’t want your ad to show up whenever someone searches for “dog food” because chances are good that they’re not looking for a dog groomer when they search for that term. However, if someone searches for “dog grooming near me,” that’s a searcher who is much more likely to be interested in the services that you offer.
As another example, let’s say you sell women’s clothing. You wouldn’t want your ad to show up when someone searches for “men’s clothing” because again, chances are good that they’re not looking for women’s clothing when they search for that term. However, if someone searches for “women’s clothes on sale,” that’s a searcher who is much more likely to be interested in the products that you offer.
By using negative keyword lists, you can ensure that your ads only show up in relevant searches, which helps improve the quality of the traffic coming to your website and ultimately increases the likelihood of conversion. And as we all know, conversion is key when it comes to growing your business!
The Benefits of Negative Keyword Lists
Now that we’ve looked at how negative keyword lists work, let’s take a look at some of the benefits they offer:
Improved Quality of Traffic: As we mentioned before, one of the biggest benefits of using negative keyword lists is improved quality of traffic. By only having your ad appear in relevant searches, you’re much more likely to get clicks from people who are actually interested in what you’re selling as opposed to people who are just randomly clicking on ads (which generally doesn’t lead to conversion anyway).
Budget Preservation: Another big benefit of using negative keyword lists is budget preservation. Because you’re not wasting money on ads that aren’t relevant and don’t result in conversion, you can stretch your advertising dollar further and get more bang for your buck over time!
Increased ROI: Ultimately, the goal of any businesses is to increase its ROI (return on investment). By using negative keyword lists and ensuring that your ads only appear in relevant searches, you can help increase ROI by driving quality traffic to your website that is more likely to convert into paying customers or clients.
How We Can Help
At Phvntom, we specialize in helping businesses get the most out of their Google Advertising budgets. We’ll work with you to create a custom negative keyword list that is tailored specifically for your business. We’ll also actively monitor your campaigns and make changes as needed so that you can focus on running your business instead of worrying about your ad campaigns. Contact us today to learn more about how we can help you get the most out of your Google Advertising budget.
Negative keyword lists are a powerful tool that can help improve the quality of traffic coming to your website and preserve your advertising budget over time. If used correctly, they can help increase ROI by ensuring that your ads only show up in relevant searches—searches that are more likely to result in conversion. So if you’re looking for ways to make your Google Advertising budget work harder for you, investing in a good negative keyword list is a great place to start!