Anyone who has ever done any sort of research on SEO knows that keyword research is an absolutely essential part of the process. For businesses, it is especially important to target keywords that have a high search volume with low competition. This demonstrates what we in the industry like to call “actionable intent.” In other words, these are keywords that people are searching for with the intention of taking some sort of action.
At Phvntom, we are experts in keyword research. We can help you identify opportunities for your business and develop a long term content strategy that will eventually lead to massive gains in traffic. Keep reading to learn more about our process and how we can help you take your business to the next level.
How We Do Keyword Research
The first step in our keyword research process is to understand your business and what you’re trying to achieve. Once we have a firm understanding of your goals, we begin the research process.
We use a variety of different tools and methods to find the best keywords for your business. Some of these tools include Google AdWords Keyword Planner, Google Trends, Moz Keyword Explorer, and SEMrush. We also keep up with the latest trends in your industry so that we can identify any potential new keywords that may be relevant to your business.
Once we have a list of potential keywords, we then analyze them based on a number of different criteria. Some of the factors we consider include search volume, competition level, relevancy, and buyer intent. After careful consideration, we then select the best keywords for your business and begin developing a content strategy around them.
If you’re serious about taking your business to the next level, you need to be serious about keyword research. At Phvntom, we are experts in finding the right keywords for your business so that you can dominate your competitors and drive more traffic to your site. Contact us today to learn more about our services and how we can help you achieve your business goals.