Google Maps Ads (Local)
As a business owner, you know that appearing at the top of search results is essential to driving traffic to your website and generating leads. But what about when people are searching for businesses like yours in a specific location? That’s where Google Maps Ads come in.
Google Maps Ads are a type of local advertising that allows you to get your business in front of consumers who are searching for businesses like yours in a specific location. When someone searches for a service that you offer or a similar business, your company can appear first in the results. And since searchers on Google Maps are typically further along in the buying cycle than those who are just doing a general search, these ads can be an effective way to generate leads and drive sales.
Here’s how Google Maps Ads work: when someone searches for something like “plumber near me,” your ad will appear above the organic search results, as well as on the map itself. Your ad will include your business name, address, phone number, and website URL, as well as up to two additional lines of text.
When someone clicks on your ad, they’ll be taken to your website or to a special “Google My Business” page that includes all of your relevant information. From there, they can learn more about your company and decide whether or not to contact you.
To create a Google Maps Ad, you’ll need to set up a Google My Business account and claim your listing. Once you’ve done that, you can create your ad using the “Create an Ad” button on your dashboard.
If you’re looking for a way to dominate local search and get in front of consumers who are ready to buy, Google Maps Ads are a great option. By setting up a Google My Business account and creating an ad, you can ensure that your company appears at the top of the results whenever someone searches for a service that you offer in your area. So what are you waiting for? Get started today and see the leads start rolling in!