Any successful email marketing campaign relies on two things: a well-crafted email list and email automation. Email automation allows you to send targeted, timely emails to your customers without having to lift a finger. By setting up automated emails, you can take a hands-off approach and let the system do the work for you.
Our team can set up automated emails that get sent out based on your customers’ behavior. Maybe it’s been awhile since they visited your site — email sent. Or, perhaps they haven’t opened the most recent email you sent them — follow-up complete. Have a specific use case in mind? We can make the email automation happen for you.
Email automation is the key to any successful email marketing campaign because it allows you to focus on other aspects of your business while still staying in touch with your customers. If you’re not using email automation, you’re missing out on a vital tool that can help you grow your business.
Email Automation: The Basics
Email automation is the process of sending emails to your customers based on their behavior or actions. For example, if someone hasn’t visited your website in awhile, you can set up an automated email reminding them of your product or service. Or, if someone subscribed to your email list but didn’t make a purchase, you can set up an automated email sequence encouraging them to come back and buy something from you.
There are a few different types of email automation that you can use to grow your business. Here are a few of the most popular:
Welcome Emails: Send a welcome message to new subscribers as soon as they sign up for your email list. Include a special offer or discount to encourage them to buy something from you right away.
Abandoned Cart Emails: Send an automated email to people who have added items to their shopping cart but haven’t completed the purchase. This is a gentle reminder that they still have items in their cart and encourages them to complete the purchase.
Winback Emails: These are automated emails that are sent to people who haven’t interacted with you in awhile (for example, they haven’t bought anything from you in 6 months). Winback emails are designed to re-engage customers and remind them of what they’re missing out on by not being active with your brand.
Email Automation Is Essential for Any Successful Business Owner
Any successful business owner knows that time is money. Email automation saves you time by allowing you take a hands-off approach to your email marketing campaign. By setting up automated emails, you can focus on other aspects of running your business while still staying in touch with your customers. If you’re not using email automation, you’re missing out on a key tool that can help grow your business. Contact us today to learn more about how we can set up an automated email campaign for you!