A slogan is much more than just a saying. In fact, a good slogan can be the difference between a successful brand and one that fades into obscurity. Think about some of the most successful brands in the world. Chances are, their slogan is one of the first things that comes to mind. That’s because a slogan is the distillation of what a brand is all about. It’s the embodiment of a company’s mission and values, expressed in just a few words.
Crafting a Good Slogan
You can’t just throw together a few words and hope for the best— crafting an effective slogan requires careful thought and consideration. To start with, you need to really understand your brand. What are its core values? What makes it unique? Once you have a good grasp on that, you can begin to brainstorm potential slogans. Keep in mind that a good slogan should be memorable, easy to understand, and reflective of your brand’s personality.
Once you’ve come up with a few possibilities, it’s time to test them out. You can do this informally by running them past friends and family members, or you can conduct market research with a larger group of people. Once you’ve settled on a winner, it’s time to start using your new slogan—incorporate it into all of your marketing materials, from your website to your social media accounts to print ads.
The importance of having a good slogan cannot be understated—it’s one of the most important elements of branding. If you’re looking to create a new slogan for your brand, our team can help. We’ll work with you to understand your brand and brainstorm potential slogans until we settle on the perfect one. Contact us today to get started!