Change Website Colors

The colors on your website play a vital role in the overall design. Different colors can evoke different emotions, and you want to choose colors that accurately reflect your brand. The colors you choose should also be visually pleasing and easy on the eyes. If you have a business, it’s important to put some thought into the colors you use on your website. Below, we’ll touch on some of the basics of color theory and how it applies to business web design.

Color Theory for Business Web Design

There are three different types of colors: primary, secondary, and tertiary. Primary colors are red, yellow, and blue. They cannot be made by mixing other colors together—you can only get these colors by using them straight from the tube (or in this case, the screen). Secondary colors are orange, green, and purple. These colors are made by mixing two primary colors together; for example, yellow and blue make green. Tertiary colors are made by mixing a primary color with a secondary color; for example, yellow-orange or red-violet.

Now that we’ve covered the basics of color theory, let’s take a look at how it applies to business web design. First and foremost, you want to make sure that the colors you use accurately reflect your brand. If you have a fun and playful brand identity, then brighter colors might be a good fit for you. But if you’re selling a luxury product or service, then you’ll want to stick with more subdued hues.

In addition to reflecting your brand identity, the colors you use on your website should also be visually appealing and easy on the eyes. You don’t want potential customers to click away from your site because the colors are giving them a headache! A good rule of thumb is to stick with two or three main colors throughout your website (any more than that can be overwhelming). From there, you can use accents to add pops of color here and there.

Choosing the right colors for your website is an important part of business web design. The colors you use should reflect your brand identity and be visually appealing. Stick with two or three main colors throughout your site, and use accents to add pops of color here and there. Need help choosing the right colors for your website? Our team of web design experts would be happy to assist you! Contact us today to learn more about our business web design services.