Abandoned Cart Emails

If you’re looking to recover lost sales and boost your overall email marketing strategy, then you need to start using abandoned cart emails. These types of emails are timely reminders that can make a big impact on your bottom line. Here’s everything you need to know about setting up cart tracking and using abandoned cart email reminders.

What are Abandoned Cart Emails?

Abandoned cart emails are exactly what they sound like – emails that are sent to customers who have abandoned their shopping carts. These types of emails usually contain a reminder about the items that were left in the cart, as well as a special offer or discount to encourage the customer to complete their purchase.

Why Use Abandoned Cart Emails?

There are several reasons why you should be using abandoned cart emails as part of your email marketing strategy. For one, they’re a great way to recover lost sales. According to studies, it’s estimated that abandoned cart emails can recover around 60% of lost sales. Additionally, these types of emails can also help boost customer loyalty and brand awareness.

How to Set Up Cart Tracking

In order to send abandoned cart emails, you need to first set up cart tracking. This involves adding a piece of code to your website so that you can track when a customer adds an item to their cart but doesn’t complete their purchase. There are many different ways to do this, but one common method is known as “event tracking.”

Once you’ve set up cart tracking, you need to create your abandoned cart email template. This template will serve as the foundation for all of your future abandoned cart emails. When creating your template, be sure to include a catchy subject line, a personal message, and a clear call-to-action (CTA).

Abandoned cart emails are an essential part of any successful email marketing strategy. If you’re not already using them, now is the time to start! By following the steps above, you can easily set up cart tracking and begin sending out abandoned cart email reminders in no time. And with the potential to recover lost sales and boost customer loyalty, what more could you ask for? Contact us today if you need help getting started!