You know you need to do something about your business’ social media and online marketing strategy, but you’re not sure where to start. So, you Google “social media management” and probably feel pretty overwhelmed with the volume of results.
Your next thought might be to hire an agency to do the work, but your budget is tight and that’s an expensive option. So, you revisit your search and turn left at the software aisle this time. You’re likely greeted with plenty of options to choose from.