Geo-Targeting
Geotargeting is a way for advertisers to specify the location they want their ads to show. Advertisers can choose different content for their ads based on geographic locations. This is often used when advertising to…
Business
Interest Targeting
Interest-based targeting is generally used for cold audiences – when you want to introduce yourself to people who haven’t heard of you before. When you search on Google, you have intent. You know what you’re…
Lookalike Targeting
Lookalike targeting is a form of audience targeting that uses lookalike audiences to increase your ROI. Lookalike targeting is used when you want to target an audience that is similar to your existing customer base….
Marketplace Ads
These are paid ads that appear between regular product listings on Marketplace (mobile only), helping businesses reach more users where they’re already scrolling and shopping with purchase intent. While Facebook Marketplace paid ads appear among…
Search Engine Ads
Search engine advertising (also known as search advertising, Internet search advertising, or online search advertising) allows you to directly display your paid ads among the search results on various search engines like Google, Bing, and…
Native Ads
Native advertising is paid content that matches the look and feel of the context in which it’s presented. Articles, infographics, videos, you name it – if a content producer can make it, corporations can buy…
Social Media Ads
Social media ads are one of the quickest and most effective ways to connect with your target audience. These ads provide plenty of profitable opportunities and are a great way to boost your digital marketing…
Budget Recommendations
There is no magic number to serve as the amount a business should spend on marketing and advertising. How much you should allocate to such endeavors depends on your goals, your projected sales and your…
Ad Creation
An advertisement is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service, or idea. Ad creation is the entire process of creating…
Ad Account Management
Digital platforms that allow businesses to advertise provide a control panel to manage their advertisements, formally known as an ad account. Each platform has a separate ad account that is distinguished from other platforms. Although…
