Good morning and welcome to Marketing Week’s round-up of the news that matters in the…
Marketing Week ReportersDecember 2, 2019
Recent News
As we enter the final phase of fierce electioneering ahead of the general election on…
Charlotte RogersDecember 2, 2019
Posted by MiriamEllis Image credit: Visit Lakeland Reporting fake and duplicate listings to Google sounds…
MiriamEllisDecember 1, 2019
The brands have said they will only use digital suppliers that have signed up to…
Sarah VizardDecember 1, 2019
From Ryanair's positioning around its environmental credentials to TimeTo's new campaign to coincide with Christmas…
Marketing Week ReportersNovember 29, 2019
The streetwear tradition of limited-edition 'drops', coupled with the increased importance of the secondary market,…
Matt BarkerNovember 29, 2019
Posted by SuzzicksWhat are "fraggles" in SEO and how do they relate to mobile-first indexing,…
SuzzicksNovember 28, 2019
Retailers need an unambiguous outcome to the general election to offer consumers the clarity they…
Sarah VizardNovember 28, 2019
Consumers are increasingly pushing back against the rampant consumerism that Black Friday promotes, which can…
Sarah VizardNovember 28, 2019
Brands' usual approach to modelling marketing effectiveness is through multi-touch attribution, but data issues with…
Mark WilsonNovember 28, 2019