Marketing Week owner Centaur is rebranding its marketing business as XEIM as it looks to…
Marketing Week ReportersJanuary 22, 2019
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Eve’s CMO Cheryl Calverley.The trend for senior marketers moving from big corporates to the startup…
Charlotte RogersJanuary 22, 2019
1. Marketing budgets plateau after six years of growth There were no changes in marketing…
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Sheryl Sandberg has a point. In her book ‘Lean In’, Facebook’s current COO asks women,…
Thomas BartaJanuary 21, 2019
I read with great interest Thomas Barta’s piece on leadership, ‘What’s the point of the…
Sacha DeshmukhJanuary 21, 2019
Virgin Active is aiming to “cut through the crap” in the fitness industry by offering…
Erin LyonsJanuary 21, 2019
The Idea of Nature public lecture series at Boise State will present Paulette Jordan, formerly in…
Sherry SquiresJanuary 18, 2019
Gillette has seen consumer perceptions, including the key sales metric consideration, tumble in the UK…
Sarah VizardJanuary 18, 2019
Top marketers from brands such as Mondelez, Waitrose, Marks & Spencer and Amazon are among…
Marketing Week ReportersJanuary 18, 2019
Advertising creatives have blind spots – collective ones – that lead them to converge on…
Helen EdwardsJanuary 18, 2019